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Style: Modern style type, triple frame material Metal color: white state New spring structure: independent bagged spring sofa bed Comfortable mattress furniture: bedroom furniture mattress Fabric Folding: Folding Usage: Living Room, Bar, Hotel, Study Room, Bedroom Customization: Customized Coconut Palm Mattress: Best Selling Category: Coconut Palm Mattress Bed: A Good Bed Requires a Good Mattress to Pair with Soft Furniture: Mattress Independent Spring Mattress: Independent Spring Mattress Transport Packaging: Compressed and Packaged in PVC Bag and Wooden Frame Origin: Made in China Glenya Furniture - Chinese Furniture - Bedroom Furniture - Luxury Hotel Furniture - Home Furniture - Cushion Furniture - Sofa Bed Rieppe Furniture Ruierpu Furniture - Chinese Furniture - Bedroom Furniture - Luxury Hotel Furniture - Home Furniture - Cushion Furniture - Sofa Bed Regarding our sofa bed: We are committed to the Chinese software furniture market and the diffraction world. We have a professional team to provide you with professional services and look forward to your visit. FAQ 1. Q: What is your minimum order quantity? A: The minimum order quantity is usually 100. We welcome customers to create business opportunities for our sample orders. 2. Question: What size sofa bed do you need? A: We can customize the size of the sofa bed according to your needs. 3. Question: If you place an order with me, how long will it take to get a sofa bed? A: We hope to provide the simplest delivery service. Usually, it takes about 20-30 days after receiving the deposit 4: Q: Do you accept customized orders? A: Of course, we can also provide OEM and ODM services. Please provide us with your samples or drawings so that we can customize according to your requirements. Q: What payment methods are available? A: Glenya mainly accepts cash, bank transfers, wire transfers, and letters of credit

In the first half of 2024, the market value of more than 80% of home furnishing enterprises declined, and 6 companies shrank by 70% According to the data, among the 83 enterprises, only 15 enterprises such as Liang Zhitian Design Group, Haier Zhijia, Beixin Building Materials, Rabbit Baby, Fuanna, Bull Group, Shuixing Home Textile, Weixing New Materials, Wanhe Electric, Laishi International, Huadi shares, Xi Linmen, Boss Electrical Appliances, Fu Senmei, Sophia, etc. achieved market value growth, and the remaining 68 enterprises saw their market value decline. Among them, the market value of Liang Zhitian Design Group increased the most, increasing 40.95% to 157 million yuan. As of July 3, 2024, Haier Zhijia's market value was the largest, 252.564 billion yuan; Companies with a market value of 10 billion yuan are: Opai Home, Oriental Yuhong, Weixing New Materials, Three trees, Boss Electrical Appliances, Minhua Holdings and other 15. In the first half of 2024, only 11 of the 70 listed home furnishing companies increased in market value, and 59 companies declined in market value, accounting for 84%. By the end of 2023, 28 of the 70 listed home furnishing companies had an increase in market value, and 60% of the companies had a decline in market value. The company with the highest market value increase is Beixin Building Materials, up 26.97%; Followed by Haier Zhijia, up 19.21 percent; In third place is Bunny, up 16.95%. At the end of 2023, the market value of home furnishing enterprises rose by up to 186.9%. Among the companies with falling market value, ST Midrange fell the most, by 77.62%; A total of six companies fell more than 70%. It is noteworthy that during the period from May 31, 2024 to June 28, 2024, the daily closing price of *ST Hongtao (002325.SZ) stock through the Shenzhen Stock Exchange trading system was below 1 yuan for 20 consecutive trading days, and the Shenzhen Stock Exchange decided to terminate the listing of *ST Hongtao (002325.SZ) stock.Three mandatory national standards, including the limits of harmful substances in Furniture, were officially released On June 25, the National Standardization Administration issued the Announcement of the National Standards of the People's Republic of China (No. 12 in 2024), which issued three mandatory national standards for furniture. GB 18584-2024 "Limits of Hazardous Substances in Furniture" specifies the limits of hazardous substances in furniture such as formaldehyde, benzene, toluene, xylene and TVOC, transportable hazardous elements, phthalates, polycyclic aromatic hydrocarbons, decomposable aromatic amine dyes, radionuclides, dimethyl fumarate, polybrominated biphenyls and polybrominated diphenyl ethers and the determination of test results. Applicable to all types of furniture products, will be officially implemented on July 1, 2025. GB 28007-2024 "Infant and Children's Furniture Safety Technical Code" provides for 0-14 years old infants and children to use furniture general safety requirements and specific product safety requirements, applicable to infant furniture and children's furniture design, manufacturing, sales services and quality safety inspection and assessment, will be formally implemented on January 1, 2026. GB 28008-2024 "Furniture Structure Safety Technical Specification" specifies the general safety requirements of furniture structure and specific product structure safety requirements, applicable to furniture other than infants and children's furniture, will be formally implemented on July 1, 2025. Furniture mandatory standards are related to personal health and life and property safety, and are the bottom line requirements for the development and operation of the furniture industry. In the process of standard development, the National Furniture Standardization Technical Committee has always adhered to the attitude of being highly responsible for the people's health and safety and the sustainable development of the industry, organized and integrated the talented forces in the industry, and conscientiously and rigorously drafted the standard text and preparation instructions in strict accordance with the requirements of the "Mandatory National Standards Management Measures". The completion of this work has solved the problems such as cross scope of application, lack of safety indicators, and lagging test methods that have plagued the furniture industry for many years, and laid a solid foundation for the construction of a new mandatory national standard system of furniture with reasonable structure, moderate scale and scientific content, and the realization of "one market, one bottom line, one standard" in the furniture industry.

How long does it take to produce a cabinet door? Dawn International smart home deep state base answer is 55 seconds. Recently, the reporter came to the dawn International Smart Home (Shenzhou) Co., LTD., located in Shenzhou Economic Development Zone, and saw that in its production base A zone, the whole line of intelligent flexible production line is connected in series, and there are only a few inspection personnel in the workshop of more than 10,000 square meters. Zhang Hao, general manager of the company, said that at present, the 14 production workshops in Zone A and Zone B that are put into production are "unmanned workshops", which realize that the board does not land and the landing is finished. Liming International Smart home Shenzhou Base project with a total investment of 1.5 billion yuan, divided into two phases of construction, covers an area of 580 mu, a total construction area of 560,000 square meters. In 2023, Zone A and Zone B of the first phase of the project were officially put into operation, and the sales revenue of 1.38 billion yuan was achieved that year. At present, the C area and D area of the second phase of the project are under construction, of which two plants have been capped and are undergoing internal decoration, and the main installation of one plant is nearing the end. In addition, preparations for the construction of the product exhibition hall, research and development center and other buildings are being carried out simultaneously. The coordinated development of Beijing-Tianjin-Hebei and the construction of Xiongan New Area have brought new opportunities for the development of smart home manufacturing in Shenzhou. Furniture manufacturing has a transportation economic radius, and Shenzhou is relatively close to high-speed rail, airports and ports, and has outstanding location advantages. Zhang Hao said: "We have been developing in Tongzhou district of Beijing, and the reason why we landed in Shenzhou is to base ourselves on the Beijing-Tianjin-Hebei region and serve the construction of Xiongan New Area." To build a new production base, Dawn International did not choose a simple relocation, but carried out a new upgrade. Riding a battery car, Zhang Hao took reporters to visit the various production workshops of the base. These workshops are two floors up and down, and have corridors. There was no noise or smell of paint in the workshop. Feeding, compound, fine cutting, edge sealing, hole milling, packaging... Each production link has realized automated flow operation and digital management. Plates of different sizes and different colors automatically "find" processing equipment on the flexible production line, and if there is a queuing phenomenon, it will automatically modify the route and "find" another equipment for processing until the packaging is completed, and the entire process is efficient and orderly. It turns out that the board is "smart" because it has a small label on it. After receiving the order, the production management system will paste a "two-dimensional code" label on each sheet, and the equipment on the production line will automatically identify the production task and customer information, and automatically complete the production process such as furniture sizing, cutting and engraving, so as to meet the diversified customization needs of the terminal. Through intelligent wiring, a process only needs 1 person, 8 workers can ensure the normal operation of the entire production line, and the per capita efficiency is more than 10 times that of the traditional model. Zhang Hao said: "The production base through the intelligent manufacturing control center, built a huge network system, to maximize the standardization of custom furniture, large-scale production." During the talk, a customer of a peer asked whether he could now produce an office swivel chair according to his personal preferences. The staff entered the order information containing the relevant parameters into the production management system, and in just 12 minutes, the customer saw the swivel chair that had just come off the production line in the packaging workshop, came forward to try it, and was amazed. To "wisdom" to "quality", a road to "new". Intelligent steel furniture production line, the whole process is operated by robots, from steel plate roll to finished parts completed in only 3 minutes; 600 meters intelligent spraying line, automatic painting tens of thousands of square meters per day; Skin sensitive excimer coating production line, daily production of tens of thousands of sheets...... Moving from Tongzhou to Shenzhou, Liming International has developed from a single production of panel furniture in the past into a full-category furniture production enterprise integrating office furniture, medical furniture, educational furniture, hotel furniture, and whole-house customization, and the scale has expanded nearly 3 times than before. Since the beginning of this year, the order volume of Liming International has increased steadily, and the second phase of the project is put into production, which can achieve an annual output of 500,000 sets of furniture, with an annual output value of about 2 billion yuan.

"Cabana means: a cottage with a gazebo by the sea. The Chinese are very family-oriented and we wanted Cabana to be warm." Founder Zhu Sichao's interpretation of the brand is still in the ears, but today, Cabana has made some consumers feel cold.   The first store is Cabana, a high-end home buyer in the core area of Sanlitun, Beijing, which has received the attention and investment of many top investment institutions and has won 5 rounds of financing in 3 years. Cabana has also successfully cooperated with more than 100 well-known foreign home brands such as Vitra, Flos, USM and Herman Miller, and has even been called "LVMH" in the home industry by some media. According to incomplete statistics, Cabana opened 6 offline stores at its peak, which were mostly located in the core business circles and traffic heights of first-tier and quasi-first-tier cities, highlighting its brand tonality and positioning.   Cabana, who was born with a bright light and capital chasing investment, is now in trouble. As of June 20, the brand's Beijing Sanlitun store and Shanghai Anfu Road store have been closed recently, and the official website shows "server failure." Complaints about Cabana have also surfaced on social media. Some customers who had placed great love on Cabana are now facing the dilemma of not getting the goods and not getting the money back.   "National Business News" reporter in-depth investigation found that Cabana in Beijing and Shanghai stores have opened special sale activities, the price of some goods even as low as 60% discount. For customers who can't get the goods, Cabana even adopts a way of "paying for the goods". "Either come to the store to pick up some things, the store will be empty soon." According to one customer, Cabana employees advised her that she could not get a refund because the goods were not delivered.   Regarding the special sale, the employees of Cabana Beijing International Trade Store confirmed to the "National Business News" reporter that the company's move is to return funds and relieve the current financial pressure.   Regarding the situation of Cabana's capital chain, the Daily Business News reporter asked the founder Zhu Sichao as a consumer. "If the online 'explosion thunder' or run away is true, we will not still open today... There are indeed many peers in the fire." But we're here to stay." Zhu Sichao said Visit the International Trade Mall store: The clerk suggests ordering elsewhere Scrolling through social media posts, or searching for information about Cabana, you will see a lot of information about rights protection and refunds.   The reporter learned that at the end of April, Cabana's first store in Beijing, Sanlitun, quietly closed, and some of the staff moved to the International Trade Mall store. At the end of May, Cabana released the news of the special sale, and the reporter of the National Business News went to the two stores of the Guomao Mall (the guide area and the North district are two parts here) to explore the store, and found that the north district is mainly sample, and each store only has about 3 staff; There are many new products in the southern district, and the shop assistants are also only about 3 people. The reporter observed that the price of some imported single products is as low as 60%, which is lower than the price of all the same models on an e-commerce platform.   At the end of 2023, Wang Will (a pseudonym), who bought Cabana home from Beijing Sanlitun, said: "Last year, I booked two sets of USM (brand) tables in the Sanlitun store, with a total of more than 100,000 yuan, and delayed delivery until the clerk said that the company was out of money." I had no choice but to go to the store to move the goods, or to move the defective samples."   Wang will say that he still has more than 30,000 yuan of goods have not been exchanged, and she noticed that "when the next order, the sales staff still let me buy other companies."   Although Zhu Sichao said that the store will continue to operate, but from the business situation, Cabana's closure does not involve a single area of a single store, Guangzhou and Shanghai consumers have encountered similar problems. Song Si (a pseudonym) told the "National Business News" reporter that in May 2023, she ordered three sets of cabinets and other small piecefrom Cabana's Shanghai store, one of which has not been shipped yet. Song Si said that in May this year, Song Si went to the offline store, the store manager of Shanghai Kerry Center told her that the money was definitely not to be returned, "or to move something in the store (arrived), the store will be empty immediately."

Data from the General Administration of Customs show that in the first five months of this year, the total value of China's import and export of goods trade was 17.5 trillion yuan, an increase of 6.3% year-on-year (the same below), and China's foreign trade continued to consolidate the good trend.   Focusing on the building materials and home furnishing industry, exports of furniture and its parts, lamps/lighting fixtures and their parts maintained a strong growth momentum, and exports of ceramic products declined slightly. Data show that from January to May, the export value of furniture and its parts was 212.55 billion yuan, a year-on-year increase of 20.5%; The export value of lamps/lighting fixtures and their parts was 120.58 billion yuan, up 7.9% year on year; The export value of ceramic products was 68.33 billion yuan, down 4.5% year-on-year.   From a single month in May, the export of furniture and its parts and ceramic products cooled down slightly. Among them, in May, the export value of furniture and its parts was 44.33 billion yuan, slightly down 0.2% from the previous month; Exports of ceramic products were 12.84 billion yuan, down 1.3% from the previous quarter. In May, the export of lamps/lighting fixtures and their parts performed well, with exports of 26.6 billion yuan, an increase of 7.4% from the previous month.     Lu Daliang, director of the Statistical analysis Department of the General Administration of Customs, said that since the beginning of this year, China's economic operation has continued to pick up and improve, and foreign trade has continued to consolidate its momentum. Driven by the good export momentum of high-end, intelligent and green products and the steady expansion of import scale, the monthly import and export growth rate further accelerated

Relying on underwear sponge technology to create memory mattresses, mattress products alone sold billions of dollars in Amazon a year, from the traditional factory to the successful transformation of the sea selling Foshan Love home, announced a full withdrawal from cross-border e-commerce, it is regrettable. On May 28, Ge Xuguang, CEO and cross-border person in charge of Love Home, issued a long message in the wechat circle of friends, announcing that Love Home withdrew from the field of cross-border e-commerce, abandoned all stores and brands in the world, and he himself left the company and withdrew from cross-border e-commerce, no longer engaged in any occupation related to cross-border e-commerce. This lengthy farewell article recounts the entrepreneurial process of the team from zero, and Ge Xuguang also stressed that this is "a decision that everyone is satisfied with." Under his own brand of Molblly love home, the majority of revenue from cross-border e-commerce. As a star enterprise in Foshan home industry belt, Love Home is also one of the top brands in Amazon's mattress category, and has been promoted by Amazon as an excellent example of industrial taking to the sea. Why the sudden decision? "The idea has been around since last year," said Liang Daye, president of Ai Home. "It was a painful decision as international trade barriers have been rising." Liang Daye said that as a responsible enterprise, Love Home will take care of all the business and consumption involved in cross-border stores, and then close overseas stores. For the future development direction, Liang Daye said love home will focus on the domestic market.   A thousand words farewell long text revealed not to give up          "It's a decision that everyone is happy with "In 2024, my shareholders and I fully analyzed the current situation and future through frank exchanges, and finally made a decision that everyone is satisfied with: love, exit the cross-border e-commerce field, and abandon all stores and brands worldwide." I, leave Love and exit cross-border e-commerce, no longer engage in any occupation related to cross-border e-commerce." Ge Xuguang left a thousand words farewell in the circle of friends. "This venture, after five and a half years, the team started from scratch, a difficult start, to the peak period of looking up, has completed my lifelong ambition." I this cloth clothes, without the ability of heaven and earth, to human resources, to obtain such a great achievement, this is beyond expectations, so this life has no regrets, the words that often emerge in my mind, to today, finally can practice: things to brush clothes, deep hiding and name." Ge Xuguang inventory five and a half years of entrepreneurial process, full of. Love Factory was established in 2007, and the cross-border e-commerce project has been online since the end of November 2018.   From the initial two people to five people in 2019 to achieve 200 million sales, and then to 2022 sales exceeded 1.5 billion. High-speed growth of cross-border business, suddenly stopped, it is no wonder that a big love home cross-border business Ge Xuguang refused to give up.   Ge Xuguang also thanked the members of the team who worked hard together, the shareholders who were willing to give high trust, the supplier partners who supported the business development, and the small partners in the cross-border team who were willing to stay and deal with the aftermath.   "I am also very pleased to be able to settle all of your arrears from the internal diplomatic dilemma ………… Please rest assured that we will respond to and deal with all the follow-up matters one by one, and absolutely will not leave any unfinished business!"           The reason: Increased overseas competition               "It was also a very painful decision."” Whether it is Ge Xuguang's farewell message, or the reply of shareholder and founder Liang Daye, the two founders have mentioned overseas competition without exception.   According to CSIL data, the global prime mattress market grew from $24.7 billion in 2013 to $31.3 billion in 2022. Among them, the United States is not only the world's largest mattress consumer, but also the largest mattress importer, the United States mattress imports in 2022 at about $1.437 billion.   North America and Europe are big markets for mattress products. In the past, old-line mattress companies such as Suda Simmons and Teppel Srenz in the United States, as well as Internet newcomers such as Purple and Casper, have occupied competitive advantages in local retail. However, with the rise of Amazon and even cross-border e-commerce channels such as SHEIN and TEMU, the home circuit has also ushered in a new pattern of flowering. By leveraging the advantages of China's supply chain, Chinese brands have also taken a place overseas, and even the possibility of challenging established American companies. Taking stock of local companies in the United States, such as Internet brands Purple and Casper fell into losses, and Suda Simmons is facing bankruptcy reorganization. With continued inflation in the United States, rising labor costs, and changes in the international situation, it is not difficult to understand the concerns of companies that have pressed goods and warehouses heavily.   In fact, such concerns are not unfounded. Recently, some media learned from the China Furniture Association that Canada will impose anti-dumping and countervailing duties on upholstered furniture imported from China, with the maximum amount of anti-dumping duties levied reaching 295.90%. Many well-known domestic home sales are included.   As Liang said, "It was also a very painful decision." Love home torrent behind the retreat, there is helpless. However, relying on its own supply chain foundation, as well as the innovative use of underwear sponge technology to play explosive memory mattress, such a big sale at sea, but also have the confidence to turn around.

Since the beginning of this year, a number of home furnishing companies have announced the expansion of their production bases.     In fact, since the second half of last year, the home industry has set off a round of "expansion tide", many head home companies are actively expanding capacity, upgrading production lines, and even building factories at sea.     Combined with the performance of a number of listed home companies in 2023, the entire home industry has indeed begun to gradually pick up.     Many companies have gradually got rid of the real estate industry adjustment, bulk business bad debts brought by the haze, the performance of home listed companies collective rebound, there are many companies to achieve a profit.     Everyone seems to have smelled the opportunity, while the home industry began to walk out of the real estate industry aftershock momentum, actively prepare for a new round of industry war, the future, the home industry will usher in what new opportunities? Performance rebound   Home furnishing industry collective "good" Recently, a number of pan-home listed companies intensively disclosed 2023 performance, on the whole, can achieve profit and net profit increase the majority of enterprises.     From the performance of leading enterprises in the fields of customization, building materials, home improvement, ceramics and other segments, "winter" seems to be gradually becoming a thing of the past.     In the field of customization, Opai achieved revenue of 22.782 billion yuan last year, an increase of 1.35%; Net profit attributable to the parent was 3.036 billion yuan, up 12.92% year on year;     Sophia's revenue last year was 11.666 billion yuan, an increase of 3.95%, and the net profit attributable to the mother was 1.261 billion yuan, an increase of 18.51%.     In the field of building materials, most listed companies are more affected by real estate adjustment, but they are beginning to come out of the haze.     Oriental Yuhong suffered a sharp decline in performance in 2022 due to the dual impact of weaker demand and rising costs.     However, in 2023, its net profit to the mother was 2.273 billion yuan, an increase of 7.16%, and the net profit amount in the first half of last year was second only to the highest in the history of the first half of 2021.     Under the influence of the overall industry demand slowdown and market transformation, the company's revenue in 2022 also experienced a rare year-on-year decline.     After a series of strategic adjustments, its performance began to stand firm in 2023, achieving revenue of 22.426 billion yuan, an increase of 11.27%; Net profit returned to the mother was 3.524 billion yuan, up 12.07% year-on-year.     In the field of home improvement, although the increment of new homes has decreased, the stock of houses has replaced it as a new increment, and under the new air mouth such as the renovation of old houses and local modifications, the home improvement industry has also begun to usher in a reversal.     Compared with the loss of most listed decoration companies in 2022, the proportion of listed decoration companies that have achieved profits this year is more, and the home improvement industry has ushered in new opportunities.     In the field of furniture, listed companies with overseas businesses are even more jubilant.     Qisheng Technology, the main smart bed export business, achieved revenue of 3.103 billion yuan last year, an increase of 16.50%; The net profit returned to the mother was 206 million yuan, an increase of more than 6.25 times, and it was one of the companies with a larger increase in net profit among listed household enterprises.     Lege shares, whose main business is the export of office tables and chairs, achieved revenue of 3.902 billion yuan in 2023, an increase of 21.61%; Net profit of 634 million yuan, an increase of 189.72%, music shares also seem to get rid of the epidemic, geographical constraints on performance.     Of course, the home industry is not "all good", in the 70 listed home companies that have issued performance forecasts, there are still nearly 30% of the phenomenon of loss or net profit decline.     However, in general, there are still more "good news" than "bad news", and behind this, it is also due to the key impact of frequent favorable policies, market segment demand, and successful self-rescue of enterprises.     On the one hand, since 2022, policies favorable to the home industry have been frequently released at the policy level, such as "Several measures to promote home consumption" and "Action Plan to promote the replacement of old consumer goods".     Driven by the policy, sales of the home industry are picking up, and more companies can ease the financial pressure.     On the other hand, the new house dividend faded, but the stock dividend began to top, under the joint efforts of policies and home enterprises, more segmented demand was tapped, and the home industry also began to transform the group.     Finally, although the market has been adjusted, many home furnishing companies are also actively helping themselves. For example, Opai, Sofia and other fixed enterprises began to collectively layout the entire business and expand new increments;     Last year just experienced the "bankruptcy tide" of the home improvement industry, many companies have reduced costs and increased efficiency by adjusting outlets, personnel layout and other ways, guarding the granary, and looking for opportunities to attack again. Home furnishing enterprises have expanded production   The industry faces a shake-up The warming market environment seems to have also led to the investment intention of home furnishing companies. Media statistics show that in the past four years, at least hundreds of home furnishing enterprises have carried out capacity expansion, production upgrades and other actions.     Only in the past half a year, many enterprises such as Shengao, Lege, Gu Jia, Yongyi, Jiu Mu, Liwei Jia, Niman, A8 space, Zhi Bang, Gold kitchen Cabinet, Blum are ready to invest in a new production base, or to transform and upgrade the original production line.     Some enterprises are ready to expand their production bases.     In October 2023, the industrial park of Shengao Furniture in Hebei Xiongheng was officially put into operation, and the product line covers all types of office, medical, education and hotel furniture, with an estimated annual output of about 700,000 sets of furniture.     Some enterprises upgrade the production line.     In March this year, the Gemani Smart Home (Guangxi) production project also opened the groundbreaking ceremony;   Kejin intelligent furniture Industrial Park was also completed last year, with intelligent manufacturing as the main direction, through automatic transformation, to achieve the whole process of digital intelligence, the whole link of lean quality control.     Some enterprises go abroad to invest in building factories or opening shops.     At the end of 2023, Yongyi Shares announced that it plans to invest 50 million US dollars in the construction of the third phase of Vietnam production base project; In July 2023, PVC elastomeric flooring producer Ally Home announced that it would invest no more than $30 million to establish a production base in Mexico.     Chi-bang Home has opened overseas retail stores in Singapore, Cambodia, Philippines, Malaysia and other places; At the end of 2023, Gu Home India overseas store grand opening, in the local launch of the first "integrated whole" benchmark store.     It can be seen that although the home furnishing industry has faced challenges such as the global epidemic, real estate adjustment, cost pressure, and slowing consumer demand since 2020, the industry growth rate has slowed down, but there are still many home furnishing companies expanding against the trend.     However, the home industry is still in the fog, why do they dare to take a chance?     First, from the point of view of the expansion and upgrading of the above enterprises, whether it is investing in a new base or upgrading the original factory, it generally involves the purchase of a new generation of furniture and equipment or the intelligent upgrading of the entire production line.     For home furnishing enterprises, no matter what kind of cycle the industry is in, as long as the enterprise wants to achieve sustainable development, there will inevitably be an urgent need for digital upgrading.     In the face of the increasingly personalized needs of consumers, digital management capabilities, flexible production capabilities, intelligent production response, etc., are the standard equipment of enterprises, which is also the main demand of the expansion tide of the home industry in recent years.     Second, whether it is to build factories overseas or expand regional production, these reflect the capacity layout of the home industry has changed from the past concentrated distribution to regional distribution, and even to the sea development.     Building factories abroad can help enterprises to undertake more export policy dividends and labor cost advantages, while helping enterprises to shorten the transportation distance, reduce logistics costs, and improve the response speed to regional markets and improve customer experience.     From this level, the expansion of production capacity is not only an important measure to enhance the market competitiveness of enterprises, but also an important way for enterprises to expand business territory, and the home industry has begun to go to the world in a new way.     Finally, it has to be mentioned that so many home furnishing companies dare to expand production against the trend, one of the important reasons is that they are still optimistic about the development prospects of the home furnishing industry.     Although the home industry has experienced a period of "winter", but the industry's favorable policies have not stopped, which also brings more confidence to practitioners. For them, building strength in the trough is to better develop strength in the future. Head effect intensification Where household capacity flows At the same time that the home industry continues to expand and upgrade, the home industry will be able to achieve higher production efficiency than before, but if the home market capacity has not been increased in the same proportion, it also means that the next home industry competition will be more intense.     With faster production and more capacity, the industry is not only fighting "who is faster", but "who is better" and who is easier to "be found". Where the extra capacity will eventually flow will depend on the following aspects.     First of all, behind the collective expansion and upgrading of the home industry, small and medium-sized enterprises have accelerated the production efficiency, but the head enterprises have also strengthened their market competitiveness through intelligent upgrading.     At the same time that major furniture companies have upgraded intelligent industrial parks, giants such as Opai and Sophia have long built digital factories, not only using advanced energy-saving technologies, equipment and products, but also actively achieving the "double carbon goal" to reduce energy consumption, water consumption and pollution emissions.     Therefore, the collective upgrading of the production line in the home industry has further exacerbated the leading effect of the industry.     The iteration and expansion of the production side have brought more opportunities to the industry, but leading enterprises can often reap more technical dividends with the blessing of capital advantages.     For other small and medium-sized household enterprises, the future can not simply fight production speed, but also consider how to fight service, fight after-sales, fight local market advantages.     Secondly, the acceleration of the production end of the internal volume, but also forced home furnaces to dig deep in other market increments, so many home furnaces to accelerate the layout of online channels.     If the home industry has entered the stock market, only by opening up more marketing channels can we grab the flow and grab orders. In order to get closer to consumers and open up more market space, enterprises must find ways to find more traffic.     At the same time, there are more home furnishing companies choose to enter overseas to expand a new growth curve.     According to the data disclosed by the General Administration of Customs, from January to February, the export value of furniture and its parts was 84.69 billion yuan, an increase of 39.8% over the same period last year;     The exports of ceramic products, lamps, lighting devices, and home appliances all achieved year-on-year growth, and the pan-home export market has been fully recovered.     Finally, the export market has recovered, I believe that the spring of the domestic market will not be far away. Recently, the Ministry of Commerce has repeatedly pointed out that it will promote household appliances, home improvement kitchen and other products to replace the old, hoping to further promote home consumption.     From the "old for new" policy, it can be seen that to promote home consumption, the focus is on how to provide consumers with higher quality products and services.

In the steel jungle of Pangcun Town, Luoyang, a quiet revolution is taking place.   Here, once a hot land for traditional foreign trade, but now in response to the tide of globalization and digitalization, it has given birth to a new oasis of cross-border e-commerce.   Entering 2024, China's exports of furniture and its parts continued to grow significantly, and the scale of furniture exports in the first four months of this year was a record high in the same period, a year-on-year increase of 20.4% to 168.55 billion yuan.   Among them, in the first two months of this year, China's furniture and its parts exports reached 84.69 billion yuan. As the largest steel furniture production base in China, Luoyang Pangcun Town has received more than 300 million yuan of foreign trade orders, contributing 165 million yuan of foreign trade export sales revenue.   Behind the surge in steel furniture exports, reflects the vigorous development of the industrial belt, which is inseparable from the help of cross-border e-commerce platforms and the strong support of industrial belt policies.   In April 2023, the "Opinions on Promoting a Stable Scale and Excellent Structure of Foreign Trade" proposed to encourage local governments to combine industrial and endowment advantages, innovate and build comprehensive cross-border e-commerce pilot zones, and actively develop the "cross-border e-commerce + industrial belt" model.   Recently, the "Cross-border e-commerce + Industrial Belt" high-quality development report released by the E-commerce Institute of the Ministry of Commerce said that cross-border e-commerce and industrial belt is a two-way promotion relationship, "cross-border e-commerce + industrial belt" has accelerated the branding of traditional industry and trade and the high-end of export categories, but also help more factory small and medium-sized enterprises to enter the international market.   In this land full of changes, we have witnessed the collision of traditional foreign trade and cross-border e-commerce, and also witnessed how a steel robot jumps the automation dance in the wave of intelligence, and how enterprises go from the OEM behind the scenes to the stage of their own brands.   Different sellers tell different stories, how is the steel furniture industrial belt of soaring exports refined? Forced transformation Drive from Luoyang Pangcun township road, about 3 minutes away can see nearly 5 steel furniture enterprises, 3 logistics companies and 2 steel processing plants.   In this steel forest, the competition between companies is more intense. "We have formed an industrial cluster of steel furniture here, but we have to avoid homogenized competition, and each company has to find its own best aspects." Zhao Liang suggested that enterprises should avoid homogeneous competition, find their own advantages, and actively expand different regional markets.   Driven by the wave of globalization and digitalization, traditional foreign trade enterprises are facing unprecedented challenges.   Yao Ting, deputy general manager of marketing of Luoyang Shuangbin Office Furniture Co., LTD. (referred to as "Shuangbin"), told reporters that when she joined Shuangbin in 2020, the traditional foreign trade situation was grim, and the lack of private brands and product research and development capabilities became the bottleneck of enterprise development.   Faced with this dilemma, Shuangbin chose to transform cross-border e-commerce in 2021, taking Amazon as a strategic platform to reach end consumers and corporate and institutional buyers directly, reducing intermediate links and improving profit margins. In the same year, Star City Group, which is mainly in the field of safe deposit boxes, also settled in Amazon, officially starting the road of cross-border e-commerce.   According to the relevant person in charge of Amazon enterprise purchase, in recent years, with the demand and requirements of foreign consumers are getting higher and higher, the competition is becoming more obvious, and the requirements for enterprises and products are also higher, so now the proportion of brand owners and factories in Amazon continues to increase, especially in the head sellers, the proportion of factories continues to increase.   Transforming cross-border e-commerce brings new growth opportunities for enterprises. Yao Ting mentioned that through three years of efforts, Shuangbin successfully took cross-border e-commerce as the company's strategy and achieved several times the growth of turnover.   In addition, cross-border e-commerce has built a bridge for industrial belt sellers to directly connect C-end buyers. Luoyang Kefeiya Furniture Co., LTD. (referred to as "Kefeiya") overseas business general manager Shao Jing said that no matter how the product flow, the final touch or C-end customers. Therefore, after the development of cross-border e-commerce, enterprises can omit the middleman links, and consumers can get better cost-effective products. However, the transformation of cross-border e-commerce is not achieved overnight, and industrial belt sellers need to face the change of production methods and mentality. Under the cross-border e-commerce model, enterprises need to directly face end consumers, quickly respond to market changes, and optimize products.   Zhao Liang, secretary general of Zhengzhou E-commerce Association, also stressed that cross-border e-commerce provides a bridge for enterprises to go global, but enterprises need to take the road of differentiation and branding to enhance product value. Do the automation dance In the process of developing cross-border e-commerce in industrial belt sellers, production is the part they are best at.   However, with the increase of uncertainty in international trade, the production process needs to be upgraded and transformed. Among them, international trade has the most prominent requirements for flexible supply chains, which require sellers to be able to quickly adjust production plans to cope with fluctuations in market demand.   An industry insider told reporters that in the construction of cross-border e-commerce comprehensive pilot areas in more than 50 cities and the operation of industrial parks, most companies' supply chain systems and production line processes do not meet the requirements of flexible manufacturing and flexible supply chain.   This is more common in the traditional steel industry. When the reporter visited the Luoyang steel furniture industrial belt, it was found that the operation of many enterprises still mainly relies on manual operation, employees use chalk to count on the blackboard, manual steel plate bending, the transport path in the factory is not clear, the existence of smoke and noise is also more obvious.   If a worker wants to do a good job, he must first sharpen his tools. In order to go further and more stable in overseas markets, green intelligent manufacturing is a problem that every seller will face.   The reporter learned that Kefeiya focuses on the field of steel office furniture, and is actively creating a "digital production line" to develop in the direction of home furnishing, green, information and intelligence.   Previously, when Kfeiya participated in the Canton Fair, it often encountered problems such as the feedback of buyers to improve the quality of products. By 2013, Hu Yunliang, chairman of Kefeiya, went to Beijing to study top-level design and deeply realized that smart factories are extremely important to the future development of enterprises.   At that time, Hu Yunliang made up his mind: "Ten years of grinding a sword, I want to do smart factories." I want to influence the whole industry by doing a good job of quality starting from myself." Since then, Hu Yunliang has repeatedly traveled to Japan and Germany to learn the experience of intelligent factories.   Recalling the mental journey of the factory reform, Hu Yunliang, chairman of Kefeiya, told reporters that it was not easy and required a lot of money and time.   In addition, Hu Yunliang revealed that upgrading the factory is a slow and difficult process. In September 2022, Kefeiya purchased a lot of new equipment, but there are still nearly 30% of the equipment production rhythm is not uniform, even if the rhythm of the robot arm is fast, but the bending speed is slow, and the production efficiency can not be improved.   After the gradual replacement of old equipment and mismatched equipment, the efficiency and safety of the Kefeiya plant can be truly improved. Entering the intelligent factory of Kefeiya, the number of employees here has been relatively small, and some links have realized unmanned management. On the contrary, large orange robotic arms and conveyor belts are more common, where most of the work is done by automated machinery and intelligent systems. At present, Kefeiya has nine automatic production lines, covering a series of process processes such as cutting, stamping, bending, spot welding, and powder spraying, all of which are automatically completed by sophisticated machines and equipment.   At the same time, Kefeiya standardized industrial plant area of 100,000 square meters, the introduction of including Germany Trumpf laser cutting machine, Germany Kuka Kuka robot and other production equipment, in the future hope to create a real "lights out factory", that is, unmanned factory.   "If a good company goes global, it must have a strong supply chain behind it." Zhao Liang, secretary general of Zhengzhou Electronic Commerce Association, said that the trend of supply chain is first information, and the future is intelligent, and I hope that overseas enterprises can seize the opportunity of current technological progress. Turn from OEM to own brand For most industrial belt sellers, in traditional foreign trade, brand building is not needed, or dare not think.   "With the help of cross-border e-commerce, Shuangbin's entire enterprise dares to dream of its own brand, dares to imagine, which in the past we did not dare to think." Yao Ting said.   The reporter learned that Shuangbin is the first company to enter Amazon in Henan metal furniture industrial belt, and its products include steel activity cabinets, bedside tables, bedside tables, wardrobes, etc., which has now become the top 1 in Amazon metal office cabinet category sales. Yao Ting told reporters that the company had no feeling for marketing before, and also felt that the probability would not have its own brand. "Because we have been doing OEM for more than ten years, all of them are OEM, none of them are private brands, either neutral packaging, or hit the customer's logo."   In fact, most OEM companies do not have a brand dream, but lack the soil to build a brand. "Even if we innovate our products, we don't know who to sell them to. The customer wanted the product he wanted, not the product we wanted to sell him." Yao Ting speaks bluntly.   After the development of cross-border e-commerce, brand building has brought more imagination space for enterprises. At present, brand building is still a relatively unfamiliar part of the industrial belt sellers, but the increase of independent brands precisely represents the maturity of the industrial chain and the improvement of competitiveness.   By creating their own brands, enterprises can not only enhance their own visibility and influence, but also occupy a favorable position in the fierce market competition, and better control the design rights and bargaining rights in their hands.   At present, Shuangbin has established a professional product development and design team to achieve the integration of "production, education and research", and cooperate with well-known foreign designers, and is committed to developing products that meet the habits of consumers in different countries and have local characteristics.   In terms of new product research and development, Yao Ting said that in addition to adjusting according to category changes, the company will also develop new products according to the scene this year. "But when it comes to scenario-based development, we're a little bit more cautious, and we look at a lot of data on scenarios."   In addition, Yao Ting also stressed that before the development of new products, the company will have an estimate and arrangement for the price, cost and marketing methods, so that the product transformation can achieve such a high success rate.   At present, Shuangbin adopts a dual-brand strategy, among which Yizosh brand focuses more on C-end consumers, Letaya brand focuses more on B-end enterprise customers.   Yao Ting further revealed to reporters that the company hopes to use a combination of online and offline brand marketing in the future. Offline, the company will focus on communication with the media, offline exhibition halls, offline stores, etc. Online, the company mainly uses brand advertising, but also looks for local Kols to do some of the marketing.   "Although the two brands have only been around for two years, the actual conversion rate is very high, which gives us a lot of confidence." Yao Ting said.   A strong brand can bridge language and cultural barriers to connect different markets. "Whether it is domestic e-commerce or cross-border e-commerce, we must firmly differentiate and brand, and finally bring value." Mr Zhao concluded.

At present, the home furnishing industry is in the stage of fierce competition, and the growth pressure of various brands is great, and they are all moving forward with heavy loads, especially customized home furnishing. In this context, the personnel changes of customized home furnishing enterprises are also becoming more frequent.   Following the resignation of Sofia Deputy general manager Liang Yu some time ago, which caused widespread concern (Event review: Suddenly! Sofia Deputy General manager Liang Yu official announced resignation!) Opai home again explosive high-level change.   Recently, Zhou Yu, assistant president of Opai Home Group, released a circle of friends, indicating that he is about to leave his "second hometown", implying that he will leave from OPai. At the same time, he said: "The biggest reluctance, is many years of brothers and friends, fortunately now the transportation is convenient, can often get together." t is reported that in 2021, Zhou Yu joined Opai and served as an important position of assistant to the group president.   In May 2023, Opai Home was exploded to carry out major changes in organizational structure and personnel, and Zhou Yu's management functions were further expanded. It is adjusted to be in charge of Engineering marketing Division, Opini Marketing Division, E-commerce center, Group Marketing Information Center, integrated key Account Operation center, Opai Marketing Support Driving Center, Group President Marketing Office, Group Brand Management center, whole design Service center, Group customer service and marketing Supervision center, Smart home and Lighting Project Department; Assist the group President to manage the first business division of Opai Marketing, the second business division of Opai Marketing, the third business division of OPai Marketing, and the direct business division.     Prior to joining Opai Home, Zhou Yu worked for Midea Group as General Manager of Domestic marketing of Midea Group's Water heater Division, Vice President and General Manager of Domestic sales of Midea's Kitchen and Hot Water Division, and General Manager of Innovative Ecological Chain. For the departure of Zhou Yu this time, many people in the home circle feel caught off guard. In the past year or so from Zhou Yu's promotion and transfer in 2023, he also appeared as a high-level representative in the Europai Thanksgiving 30 years and promote domestic demand peak dialogue held not long ago, and did not want to leave so suddenly. Behind the frequent personnel changes in customized home, there are signs of a new round of scale racing in the industry. Under the frequent flow of senior management, whether the personnel can quickly fill the position also tests the talent system of the enterprise.

The 2024 China Home Expo (Tianjin) will be held in Tianjin National Convention and Exhibition Center from May 16 to 19, the exhibition with solid wood furniture as the main feature, covering the whole industry chain of soft furniture, two-hall furniture, office furniture, outdoor furniture, accessories and machinery, exhibition over 70,000 square meters, gathering 500+ brand enterprises, attracting 100,000 + professional visitors. As a leading enterprise in the paint industry, Zhanchen New Materials exhibits the new trend of high-end wood painting through the strength of the five exhibition areas of high-end solid wood, minimalist light luxury, color trend, adhesives and environmental protection automatic painting.      Five exhibition areas, wonderful interpretationIn this exhibition, exhibition Chen new material with many exhibits shining, high-end solid wood, minimalist light luxury and color trend area exhibits orderly display, originality painting and style aesthetics echo, exquisite model into the narrator of the space, showing the complex cultural charm, interpretation of a more delicate painting art realm. Under the new consumption trend and industry pattern, home furnishing enterprises need more environmentally friendly, safe and efficient products to ensure quality. This exhibition Chen new material has another adhesive area and environmental protection automatic painting area, showing adhesive products and the latest environmental protection painting technology, for the industry to draw high-quality development picture. At the exhibition site, Zhanchen New materials with the high-tech high-end brand image attracted many visitors at home and abroad to stop to communicate and negotiate, and the exquisite application of various paint products in different solid wood substrates also left a deep impression on everyone.              Full of glory, forge aheadOn the first day of the opening, China Home Fair (Tianjin) jointly hosted the "New solid wood doctrine - China Solid wood Furniture Innovation and Development Forum", exploring the new blueprint for the development of solid wood furniture, and exhibiting new materials as the only paint company to participate. At the meeting, Mr. Yang Qiugui, general manager of new materials marketing of Exhibition Chen, shared his insights and experience on the problem of "How to open a new situation to high-quality development of solid wood furniture". In order to recognize the outstanding brands that have made innovative contributions to the development of China's solid wood industry, the conference awarded the "solid wood furniture Innovation driving force" award, and Zhanchen New Materials is the only award-winning enterprise in the domestic paint industry. On May 17, CDFA Asia Design Forum (Tianjin) was held. National design associations and design representatives from 13 countries (regions), including Japan, South Korea, Singapore and Australia, gathered in Jinmen to celebrate the grand event. Exhibition Chen New Materials amazed four with innovative painting design and won the CDFA "2024 Designer Favorite Brand". The 2024 China Home Expo (Tianjin) has successfully come to an end, with the latest products and excellent technical achievements of exhibition Chen new materials presented brilliantly, the audience praised constantly, and the industry information blend, which has injected new development vitality into the home industry. In the future, we will continue to forge ahead, with innovation as the engine and quality as the cornerstone, to create more value for customers.五大展区，演绎精彩五大展区，演绎精彩

The shade is thick and the summer is long, Home fair gathering filial piety township.On May 18, the 7th China Qingfeng Green Home Expo kicked off in the Modern Home Trading Center of Qingfeng Co Baramisingatadi Nyama, Secretary-General of the Ministry of Water and Forestry of Gabon; Bian Mingming, Director of the International Cooperation and Foreign Aid Training Department of the Management Cadre Institute of the National Forestry and Grassland Administration; Xu Weitao, Deputy Director of the Development Institute; Xu Xiangnan, Deputy Secretary of the Party Committee of China Light Industry Federation, Deputy Director of the All-China Handicrafts Cooperation General Association, Deputy Secretary of the Party Committee, Chairman of the World Furniture Federation, President of the Asian Furniture Federation and Chairman of the China Furniture Association, Tu Qi, Secretary-General of the World Furniture Federation, Vice president and Secretary General of the Asian Furniture Federation, Vice Chairman and Secretary General of the China Furniture Association, Liu Pujun, President of China Coatings Association and other guests were invited to attend the opening ceremony. Chang Jihong, Deputy Director of the Provincial Department of Industry and Information Technology; Li Shutian, member of the Party Group and Deputy Director of the Provincial Market Supervision Administration; Zhang Taiyun, second Inspector of the Provincial Department of Human Resources and Social Security; Tao Manxi, Deputy director of the Provincial Department of Science and Technology; Chu Wenzhong, member of the Party Group and Deputy Director of the Provincial Government Offices Administration; Bai Ping, deputy general manager of the Provincial Inspection and Testing Institute Group Co., LTD. And city leaders Wan Zhengfeng, Sun Qipeng, Shao Jingliang, Nie Changming, Wang Junhai attended the opening ceremon Party Secretary Wan Zhengfeng announced the opening of the 7th China Qingfeng Green Home Expo! The leaders of the meeting jointly press the start key to add color to Qingfeng home help!   Solid implementation of manufacturing doubling action, and constantly improve the whole chain closed-loop development mechanism, Qingfeng home to achieve from "quantity" to "quality" adjustment upgrade.   As an important engine driving economic growth, the exhibition has played a key role in promoting new technology, new design, new product release, business docking, professional exchanges, and promoting consumption. Since 2018, Qingfeng County has held six consecutive home fairs. In the past six years, Qingfeng County has achieved a huge leap from ten million to ten billion, Qingfeng Green Home Expo has become the most influential home event in central China, the number of participating enterprises, the number of visitors, signed dealers, field sales, signed investment projects and total investment, have achieved a quantitative improvement and qualitative leap, strongly promote the development of the furniture industry. It also provides an excellent platform for exhibitors to display brand image, promote products and expand the market. "Good home furnishing, Qingfeng manufacturing, buy home furnishing, Qingfeng" enjoys a good reputation in China.   This year's Home Expo continues the theme of "good home, Qingfeng, buy home, to Qingfeng", and for the first time, the Qingfeng modern home trading Center this new exhibition hall, the exhibition area is 2.5 times that of previous years, planning solid wood furniture, soft furniture, home supply chain three plates, attracting more than 700 well-known enterprises to participate in the exhibition, fully demonstrating the vigorous strength of the development of the green home industry chain. At the ceremony, Tu Qi and the main comrades in charge of Qingfeng County jointly unveiled the Qingfeng Furniture Association, and Tu Qi awarded the Qingfeng Furniture Association as the elected president. Under the approval of leaders at all levels, Qingfeng County has signed 31 projects, covering home manufacturing, trade logistics, science and technology services, industrial supporting, cultural tourism and innovation.   After the opening ceremony, the leaders and guests visited the exhibition booths and went to Daming Palace Building Materials and Furniture Qingfeng Store, the rise of Qingfeng Furniture Expo Center, Henan Yu Carpenter Furniture Manufacturing Co., LTD., Qingfeng Guangli Office Furniture Co., LTD.   It is understood that this year's home Expo lasts for 4 days, from today until May 21, in addition to the exhibition activities, but also arranged to observe the business, home innovation forum and other diversified activities, in-depth excavation of the value of the exhibition, enhance the exhibition atmosphere, enhance the attraction of the exhibition. At the same time, the Chinese Association agreed that the eighth China Qingfeng Green Home Expo will be held on April 19 next year, as agreed by the chambers of Commerce and exhibitors. unty.

 Dynamic overview   · Russia: 90% of timber sales go to China!   · Heihe welcomes the first China-Europe freight train   · China Consumer Association: The number of complaints about furniture products in the first quarter was 6582 pieces, ranking in the top ten!     · Exhibition information                      90% of Russian timber sales go to China!   As markets such as India, the Middle East, North Africa and Japan have failed to provide the Russian timber industry with high profits and high output volumes, some Russian timber traders say that it is clearly "meaningless" to have hope in these markets.   Although Japan "follows" the United States and applies a "double standard" for Russian timber, imports from Russia accounted for 13% of its total timber imports in 2023. Such "unabashed" import of Russian wood will inevitably cause dissatisfaction in Europe. The European Sawmill Industry Organisation (EOS) and the Federation of European Woodworking Industries (CEI-Bois) have previously asked the European Commission for Japan to ban imports of Russian wood products, especially wood and plywood products.   On March 11, 2022, the US President's Executive Order 14068 banned some Russian exports to the United States, but the sanctions on timber only imposed a 35% tariff. According to statistics, since the beginning of the Russia-Ukraine dispute, the United States has imported nearly $2 billion (retail value) of lumber from Russian companies.   In a subsequent round of sanctions against hundreds of Russian entities and individuals in February 2024, some commentators argued that the United States should immediately ban Russian products such as wood, pulp and paper. The Biden administration has once again chosen to ignore the issue of banning Russian timber.   However, in late April of this year, the U.S. Treasury Department suddenly announced that it would allow U.S. businesses to continue "energy-related" transactions with major Russian banks such as Alfa Bank and St. Petersburg Bank. According to the document, the term "energy-related" includes natural gas, coal, wood or agricultural products used to make biofuels.   Even so, Russia does not seem to have high hopes for the U.S. market.   Today, Russia may be a special case in the global sawn timber market.   On the one hand, Russia is separated from its traditional markets in Europe; Previous annual sales of timber to the European market reached 5-6 million cubic meters, with trade volume of $1-1.5 billion, equivalent to 12-15% of Russia's total production.   Russia, on the other hand, is dependent on the domestic market and the Chinese market; Together, these two markets account for about 90 percent of all sales in Russia. And that seems to be the outlook for the Russian timber industry in the coming years.   As the inventory of imported sawn timber in China's major ports has declined for six consecutive months, even in January this year, industry insiders in Taicang Port said that the daily sales of sawn timber exceeded the number of new arrivals, indicating that the Chinese market is in short supply. Moreover, in the first quarter, especially in March after the Lunar New Year, the demand for sawn timber in the Chinese market maintained its growth trend and is expected to continue in the second quarter.   Combined with these factors, Russian timber traders believe that there is reason to raise the price of sawn timber to a certain extent, but also increase confidence in the Chinese market.   Heihe welcomes the first China-Europe freight train   Spanning more than 5,000 kilometers and lasting 15 days, Heihe welcomed the first China-Europe train on the evening of May 8. This special train originated from Tomsk Oblast, Russia, is the first China-Europe railway timber train in our province, and also the first China-Europe railway train to arrive since the operation of the "Two countries and Two Parks" cross-border timber industrial park in Heihe Free Trade Zone. In the Heihe railway freight yard, after the train loaded with more than 20 boxes of veneer wood slowly enters the platform, the stevedores operate the machinery and put the containers neatly. It is reported that the first batch of Tomsk wood a total of 72 teU, the number of 3,000 cubic meters, will be divided into two to three batches of Heihe. This batch of raw materials will be shipped to Heilongjiang New Silk Road Forest Products Co., LTD., which is one of the 100 major projects in our province - Heihe Free trade Zone "two countries and two parks" cross-border wood industrial park key leading enterprises. The company entered the Heihe Free Trade Zone in 2019, and its main business is wood processing and furniture production. This time, the company signed an annual wood import agreement of 100,000 cubic meters with Russian partners in Tomsk region according to the material demand, and the Russian partner will continue to supply birch veneer for the company, which means that Tomsk - Heihe Central Europe timber train special train or will enter normal operation. Heilongjiang New Silk Road Forest Products Co., LTD., using Russian veneer production of whole birch aldehyde-free plywood is furniture manufacturing, civil construction and decoration industries of high-end materials, to fill the domestic market supply gap. Yang Zhendong, deputy general manager of the company, said: "In the past, the wood raw material specifications used by enterprises belong to small boards, and in the processing process, it is necessary to go through splicing and other links to produce wood that meets the size requirements." This time, we ordered the medium and long board, reducing the splicing links, which will effectively improve the production capacity and process level, and reduce the production cost." It is understood that in order to do a good job in the in-depth planning of China-Russia "two countries and two parks" cross-border timber industry, Heihe Free Trade Zone has repeatedly sent people to domestic advanced areas and timber logging areas in Tomsk and Amur regions of Russia to carry out research, and invited the China National Forest Products Academy to conduct feasibility research on the project and plan the cross-border timber industry in Heihe Free Trade Zone. Lay a solid foundation for subsequent work such as project construction, cooperation and investment promotion. Heihe welcomes the first China-Europe freight trainSpanning more than 5,000 kilometers and lasting 15 days, Heihe welcomed the first China-Europe train on the evening of May 8. This special train originated from Tomsk Oblast, Russia, is the first China-Europe railway timber train in our province, and also the first China-Europe railway train to arrive since the operation of the "Two countries and Two Parks" cross-border timber industrial park in Heihe Free Trade Zone.In the Heihe railway freight yard, after the train loaded with more than 20 boxes of veneer wood slowly enters the platform, the stevedores operate the machinery and put the containers neatly. It is reported that the first batch of Tomsk wood a total of 72 teU, the number of 3,000 cubic meters, will be divided into two to three batches of Heihe.This batch of raw materials will be shipped to Heilongjiang New Silk Road Forest Products Co., LTD., which is one of the 100 major projects in our province - Heihe Free trade Zone "two countries and two parks" cross-border wood industrial park key leading enterprises. The company entered the Heihe Free Trade Zone in 2019, and its main business is wood processing and furniture production. This time, the company signed an annual wood import agreement of 100,000 cubic meters with Russian partners in Tomsk region according to the material demand, and the Russian partner will continue to supply birch veneer for the company, which means that Tomsk - Heihe Central Europe timber train special train or will enter normal operation.Heilongjiang New Silk Road Forest Products Co., LTD., using Russian veneer production of whole birch aldehyde-free plywood is furniture manufacturing, civil construction and decoration industries of high-end materials, to fill the domestic market supply gap. Yang Zhendong, deputy general manager of the company, said: "In the past, the wood raw material specifications used by enterprises belong to small boards, and in the processing process, it is necessary to go through splicing and other links to produce wood that meets the size requirements." This time, we ordered the medium and long board, reducing the splicing links, which will effectively improve the production capacity and process level, and reduce the production cost."It is understood that in order to do a good job in the in-depth planning of China-Russia "two countries and two parks" cross-border timber industry, Heihe Free Trade Zone has repeatedly sent people to domestic advanced areas and timber logging areas in Tomsk and Amur regions of Russia to carry out research, and invited the China National Forest Products Academy to conduct feasibility research on the project and plan the cross-border timber industry in Heihe Free Trade Zone. Lay a solid foundation for subsequent work such as project construction, cooperation and investment promotion. In the next step, Heihe Free Trade Area will focus on promoting the development of cross-border wood industry and strive to create a large wood industry leading enterprise with an annual output value of more than 1 billion yuan. At the same time, focusing on the concept of green development, we will promote the transformation and upgrading of cross-border wood to the industry, constantly improve the wood processing industrial chain, and inject strong impetus into the economic development of Heihe China Consumer Association: The number of complaints about furniture products in the first quarter was 6582 pieces, ranking in the top ten!   On May 9, the China Consumers Association released the first quarter of 2024, the national Consumer Association organization accepted complaints. In the first quarter of 2024, the national Consumer Association organization accepted a total of 346,338 consumer complaints, an increase of 13.87%, solved 243,937 cases, the complaint resolution rate of 70.43%, for consumers to recover economic losses of 19.74 million yuan.   In terms of commodity categories, in the first quarter of this year, household electronic appliances, housing and building materials ranked among the top ten complaints. Among them, the number of complaints of household electronics and electrical appliances reached 39,811, which was the largest number of complaints. The proportion of complaints was 11.49 percent, up 1.23 percentage points from the same period last year. In addition, the number of complaints in the housing and building materials category was 5,224, the proportion of complaints was 1.51%, down 1.2 percentage points year-on-year, ranking seventh in the number of complaints. In the specific product complaints, in the first quarter of this year, the number of complaints of furniture was 6,582, a decrease of 8.25%, and the number of complaints ranked ninth in the field of commodity segmentation. According to the complaint data of the service category, the number of complaints of housing decoration and property services ranked ninth, with 4325 cases, and the proportion of complaints was 1.25%, which was 0.43% lower than that of 2023. In terms of the nature of complaints, according to the statistics of complaints accepted by the National Consumer Association organization, the largest number of complaints are contract issues, after-sales service issues and quality issues, accounting for 28.03%, 25.47% and 21.61%, respectively. In addition, the categories of complaints also involve price issues, false propaganda, safety issues, counterfeiting issues, personal dignity issues, measurement issues and other aspects. Compared with the first quarter of 2023, the proportion of complaints about quality and contract problems increased significantly, the proportion of complaints about after-sales service problems decreased significantly, and the change rate of other types of complaints was small. Exhibition information   The 24th Chengdu Furniture Fair will be held from June 12 to 15   The 24th Chengdu International Furniture Industry Exhibition will be held in Chengdu Century City New International Convention and Exhibition Center from June 12-15, 2024. The exhibition plans nine theme exhibition areas with an exhibition area of more than 100,000 square meters. The exhibition will be led by fashion design as the core, integrate more than 20 years of Chinese home industry development resources, with a global vision and newly constructed channel advantages, unified brand, group development, rooted in Sichuan, serving China, facing the world.       The 16th Suzhou Furniture Fair will be held from June 13 to 16   The 16th Suzhou Furniture Fair 2024 will be held at Suzhou International Expo Center from June 13 to 16. The exhibition area of 100,000 square meters, planning brand furniture exhibition area, boutique suite exhibition area, modern life exhibition area, door and window system exhibition area, the whole house custom exhibition area, etc. The exhibition organizer will continue to strengthen the exhibition positioning of "providing practical value of home business platform" as the core, further upgrade the exhibition functions, and create personalized "precision service" for the upstream and downstream of the home industry chain. Facilitate efficient supply and demand connection.    

Profit data report of national scale industrial enterprises from January to March 2024 Furniture manufacturing industry In the first quarter of this year, the operating income of China's furniture manufacturing industry was 146.11 billion yuan, an increase of 7.7%. Operating costs were 121.59 billion yuan, up 7.5% year-on-year; Total profit jumped 51.4% year on year to 6.04 billion yuan Wood processing and wood, bamboo, rattan, brown, grass products industry The operating income of wood processing and wood, bamboo, rattan, brown and grass products was 200.49 billion yuan, down 0.3% year-on-year; Operating costs were 182.05 billion yuan, down 0.9% year-on-year: total profit was 6 billion yuan, up 10.1% year-on-year. From the overall data, the total profit of industrial enterprises in the first quarter from January to March was 1,505.53 billion yuan, with a year-on-year increase of 4.3%. In the first quarter, with the continuous increase in the implementation of macro portfolio policies, market demand gradually improved industrial production picked up, and profits of industrial enterprises above designated size continued to grow. At a press conference held by the State New Office recently, Sheng Laiyun, deputy director of the National Bureau of Statistics, said that industry is a bright spot in the recovery of development in the first quarter, the total industrial added value increased by 6%, 3.1 percentage points faster than the first quarter of last year, 0.8 percentage points faster than the fourth quarter of last year, showing that the industrial economy has recovered to a good trend In the process of intelligent furniture manufacturing requires a large number of wood raw materials, with the rapid development of the wood industry, the industry has also derived a variety of new environmentally friendly raw materials. As a fan of the wood industry, Xiaobian is also very eager to learn more about the latest information about the wood industry. Here I would like to recommend a particularly noteworthy Siwa International Wood Exhibition to be held in Shanghai in the near future. The 5th Siwa International Wood Exhibition will be held on June 24-26, 2024 at the Shanghai World Trade Center Exhibition Hall. A comprehensive upgrade and layout has been carried out in the field of visitors and exhibits. The exhibition has been the United States hardleaf wood Export Committee, the Malaysian Wood Council, the United States softwood Export Committee, the Thai wood industry Union, the Russian Wood Industry Association, the American Hardwood board Association, the French wood and wood products Export Association, the Canadian wood Industry Association, the Swedish Wood Association, the Shanghai Wood Industry Association and many other institutions and organizations members of the strong support and high Degree of approval.

The US Consumer Product Safety Commission (CPSC) recently recalled the Mill Valley Junior six-drawer cabinet imported from China LFN Co., LTD., which is about 57½ inches long, 18 inches wide, 35 inches high and weighs about 132 pounds, and is the first product to be recalled in the United States because it does not meet STURDY standards. Back in December 2022 STURDY (short for Stop Tip-overs of Unstable, Risky Dressers on Youth) Bill was signed into law. The CPSC evaluated the validity of ASTM F2057-23 as required by law and determined that the standard meets STURDY requirements.   On April 19, 2023, the U.S. Consumer Product Safety Commission voted to adopt ASTM F2057-23 as a mandatory safety standard to prevent injuries and deaths in young children when furniture such as dressers and other clothing storage units tip over.   ASTM F2057-23 applies to freestanding clothing storage units 27 inches or higher, such as bins and closets. The standard requires the locker to withstand a 60-pound weight for 30 seconds in the area most likely to tip over without tipping over.   The stability test of cabinet products in China is referred to "GB/T 10357.4-2023 furniture mechanical properties test Part 4: Cabinet stability".   In fact, even if the stability test of the cabinet products is qualified, it can not guarantee that the cabinet products are not good dumping, the best way, the children's cabinet is higher than 600mm, and the adult cabinet is higher than 750mm, and the anti-dumping device should be added and fixed on the wall. Previously, there were news reports that IKEA recalled the "deadly Chest of drawers" in North America, but it will not recall the same product in China. Why not recall killer chests of drawers in China? Ikea says it meets China's cabinet stability standards.   The CPSC notice is due to the fact that the container, which is imported by LFN LTD and manufactured in Vietnam, poses a risk of instability if not properly secured to the wall, which can lead to serious tipping and clamping hazards that threaten the safety of children and may even result in injury or death to children. Although no injuries or fatalities have been reported as a result of the recall, CPSC still considers this a serious safety concern.  

The US Commerce secretary has revealed that the US will impose a 20% tariff on Canadian softwood lumber Wilbur Ross, the US commerce secretary, said on April 24 that his department would impose new countervailing duties averaging 20 per cent on softwood lumber imports from Canada. The move will intensify a long-running trade dispute between the United States and Canada.   A day before formally announcing the move, Ross said in a phone call with Reuters that the tariff revisions would affect $5 billion worth of softwood lumber imports from Canada.   "Softwood lumber imports from Canada account for about 31.5% of the total U.S. market," Ross said. So this is a very big decision in terms of relations with Canada."   The U.S. lumber industry filed a trade case against Canadian softwood lumber producers with the Commerce Department, arguing that Canadian softwood growers who grow lumber on public lands are effectively subsidized by the Canadian government, but U.S. companies do not enjoy such subsidies, and most of the lumber they cut is grown on private land.   A U.S. Commerce Department document seen by Reuters, which has not yet been released, showed that Canada's Westfolin Products LTD would pay the highest tariff at 24.12 percent, followed by Canada's Canfor Forestry LTD at 20.26 percent. Resolute Forest Products of Canada will pay a 12.82 percent tariff, while Tolko Marketing and Sales and Tolko Industries will pay 19.50 percent and JD Irving will pay 3.02 percent.   All other Canadian softwood lumber producers are subject to a 19.88 per cent tariff.   The preliminary ruling instructs that U.S. Customs and Border Protection will require all new imports and softwood lumber products imported in the past 90 days to post a cash deposit for the dutiesSix departments: comprehensively carry out green building materials to the countryside activities Six departments, including the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration of Market Regulation, and the State Administration of Radio and Television, have recently jointly issued a notice and deployed in-depth activities to carry out green building materials to the countryside nationwide. The theme of the event is "Creating green building materials into thousands of better lives", and the time is from 2024 to 2026.   There are seven main aspects of this activity: vigorously promote the high-quality development of green building materials industry; Continue to expand the scope of products to participate in rural activities; Encourage and promote the innovative development of new forms and models of green building materials consumption; Explore the transition from "green building materials products" to "green building materials system solution supplier + characteristic rural construction service provider"; Led by China Building Materials Federation and Green Building Materials Product Certification Technical Committee, organize relevant units to set up an activity promotion group; Around the green building materials regional characteristic industry, consumption model innovation, upstream and downstream coordinated development, it is planned to select about 5 green building materials innovation activities to the countryside every year in 2025 and 2026 to release and promote the activity model; The pilot areas that have been approved in 2022 and 2023 should play a leading role and continue to carry out green building materials to the countryside.   The notice requires that all relevant departments should perform their respective duties, strengthen cooperation, and form policy synergy. The competent departments of industry and information technology should deeply carry out the "three products" action in the building materials industry, promote green building materials to enrich product varieties, improve product quality, and expand brand influence. The competent department of housing urban and rural construction should promote the application of green building materials in combination with the construction of modern livable rural housing and the energy-saving renovation of rural housing. The competent departments of agriculture and rural areas should strengthen the overall coordination of the activities of green building materials to the countryside and rural infrastructure construction, and promote the application of green building materials in government investment. The competent department of commerce should support all localities to include event products in the scope of implementation of policies to promote consumption, encourage e-commerce platforms and offline home building materials stores to set up special areas, increase promotion efforts, and stimulate green consumption. Market supervision departments should urge relevant certification bodies to carry out green building materials product certification activities in accordance with the law and regulations, and strictly investigate and punish certification violations. The competent department of radio and television shall encourage the national radio and television media and online audio-visual platforms to popularize the knowledge of green building materials through news reports, special columns, short videos and other forms, strengthen the cultivation and guidance of green consumption concepts, and create a good public opinion atmosphere for the promotion and application of green building materials. Cainiao forces furniture and home logistics to provide offline stores with 0 yuan trial orders and other rights and interests Recently, rookie in the Red star Macallin Hangzhou Gudun shopping mall released home decoration finished furniture category solutions, while for the shopping mall home merchants launched 0 yuan test order, 15 days free warehouse rent, send new and old, end of the delivery of packaging concessions, full-time customer service and other rights and interests. This also means that rookie officially launched the offline furniture home store logistics market. In the future, furniture merchants operating offline channels will also have the opportunity to obtain high-quality logistics services provided by Cainiao.   Cainiao released the logistics rights and interests of offline furniture and home stores   The relevant person in charge of large logistics of Cainiao Group introduced at the promotion meeting site, after continuous investment, Cainiao has created the largest direct furniture delivery and installation network in China. Three major self-operated collection of goods distribution, 600+ self-operated trunk lines, 150 self-operated city warehouses and thousands of groups of direct delivery master, constitute the basic ability of Cainiao direct furniture delivery and installation network. By accessing Cainiao large logistics, many sellers of furniture categories on Taobao and Tmall platforms have obtained end-to-end delivery and assembly services from the origin to the homes of consumers across the country.   "We plan to start from Hangzhou and further open the service capabilities of Cainiao large home improvement logistics to offline stores to better help small and medium-sized businesses grow." We hope that next, whether it is city dealers or industrial belt factories, online channels or offline channels, origin or sales, home sellers can get the 'dry fitting' quality logistics services and five major features provided by Cainiao large home improvement logistics." Cainiao Group large logistics related person said.   Large home improvement logistics pain points and rookie solutions   Cainiao released the home improvement finished furniture category solutions at the promotion conference site show that at present, Cainiao large logistics has formed a direct connection to ten thousand factories in Ganzhou, Foshan, Chengdu three major origin goods distribution, to provide stable performance of the contract with the fixed-point freight shuttle mode, as well as advance booking + fast delivery, return visit after signing + active service, the whole logistics node online visual five major services. A number of offline furniture sellers have also achieved positive results in cost reduction, efficiency improvement and quality improvement through access to Cainiao bulky logistics.   Rookie force offline home stores, to many practitioners have brought new expectations. In the view of Wang Haiyun, general manager of Red Star Macalline Hangzhou Gudun shopping mall, "the dry assembly integration ability, damage repairable ability and end single-order mode of Cainiao large logistics will play an effective role in the cost reduction and efficiency of merchants and the improvement of consumer experience."   As a comprehensive fashion home shopping mall that includes many international and domestic brands, the home goods of Red Star Macalline Hangzhou Gudun shopping mall are widely loved by consumers. According to Wang Haiyun observation, at present, consumers' demand for high-quality experience such as one delivery and one delivery is becoming more and more vigorous, and merchants in the mall also have the demand for reducing transportation costs, warehousing costs, and door-to-door installation costs.   According to the Cainiao plan, while providing dry and integrated quality services, it will also provide Red Star Macalline Hangzhou Gudun shopping mall merchants with the first single free delivery, warehouse free storage for 15 days, send new and old, end delivery of preferential, full-time customer service and other rights and interests. In the next period of time, Cainiao will also introduce more offline home business partners in Hangzhou and other places to continue to help upgrade large home logistics services.Turkish furniture exports quadrupled in six yearsRecently, at a furniture fair held in the central Anatolian city of Kayseri, Huseyin Taklaci, head of the Turkish Carpentry Federation, revealed that Turkish furniture exports have quadrupled in the past six years, reaching $8 billion in 2023, while in 2018, the country's furniture exports were $2 billion. According to Taklaci, China currently ranks first in the world in terms of furniture exports, while Turkey currently ranks ninth in the world in terms of furniture exports.                                        ——Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.

Home micro observation column [Home Micro talk], with light interview, deep thinking, insight into the industry trend, mining the force of innovation, looking for future direction. This time's guest: Bu Yanlin, brand director of NATUZZI This year marks the 65th anniversary of NATUZZI Group, the world leader in soft leather sofas. Since the beginning of the year, the NATUZZI Group has been constantly moving, not only appearing in two well-known exhibitions in the country, but also launching a series of grand events and art projects during the 2024 Milan Design Week. After more than 60 years of trials and hardships, in the face of new development trends and challenges in today's era, how will NATUZZI Group achieve "reverse growth"? Domestic and foreign market double brand strength, and how to open a new growth pole for it? In this issue, Home Micro talk invited Ms. Pu Yanlin, brand director of NATUZZI Group, to conduct a warm discussion on brand layout, industry trends, market development and other aspects around NATUZZI Group's recent initiatives Home Micro observation: Since the beginning of this year, NATUZZI has made frequent moves at home and abroad, from Natuzzi Editions in March to the 39th Shenzhen International Home Exhibition and the 2024 China Home Expo (Guangzhou), to the release of the 65th anniversary of the new logo and brand new store format during the Milan exhibition. What kind of "new" thinking does NATUZZI have behind both international and domestic efforts? Bu Yanlin, Brand Director of NATUZZI: With the rapid growth of China's economy, people's living standards are constantly improving, and they have higher requirements for home environment and living quality. NATUZZI has always been committed to meeting the diverse needs of consumers. On the one hand, the brand is true to its values and pursues diversity in the materials and colors of its products. On the other hand, the profound tradition does not hinder the continuous innovation of the brand, which is not only the innovation of the shape, but also the innovation of materials and experience. In the face of constant changes in the global market, adhering to the brand gene and quality bottom line can accumulate enough market awareness and user reputation, so that the brand is still full of vitality and vitality in the new situation. Home Micro observation: Natuzzi Editions is one of the sub-brands of NATUZZI Group, the world leader in soft leather sofas. What are the differences between Natuzzi Editions and Natuzzi Italia in terms of brand positioning, audience orientation, market layout and style of play? How does NATUZZI Group play the dual brand power card? Bu Yanlin, Brand Director of NATUZZI: Founded in Italy in 1959, Mr Natuzzi sensed an opportunity during a trip to America in the 1980s to revolutionise the way leather sofas, once consumed only by the elite, could be "democratised". In 1986, Natuzzi Editions was born. In contrast to Natuzzi Italia, which is rooted in the Puglia region of Italy and is dedicated to designing harmonious living experiences, Natuzzi Editions focuses on diverse, individual comfort needs Natuzzi Editions Today, NATUZZI focuses on the rise of young users under the premise of brand genes. Based on the needs, Natuzzi designs products for different life scenes and tells harmonious and comfortable brand stories. Natuzzi ltalia and Natuzzi Editions are two product lines. Based on different positioning to meet more segmentation needs. Home Micro Observation: NATUZZI Group, as an international brand extending from upholstered furniture to the whole home, how to view the future of the whole home? With software as the core, what unique advantages does NATUZZI Group have in accelerating the development of the overall home? Bu Yanlin, brand Director of NATUZZI: The whole home is the domestic and even the world's home development trend, consumers increasingly favor one-stop shopping home consumption. NATUZZI's two brands have their own rich product matrix, including soft sofas, armchairs, soft beds, dining tables and chairs, supporting furniture, etc., which can meet the needs of guest dining and sleeping space. At the same time, the brand also emphasizes the concept of Total Living, the perfect combination of all homes, and strives to create a home space with perfect functions and aesthetic harmony for customers, bringing pure Italian lifestyle. Natuzzi Edition Home Micro observation: NATUZZI Group is an important founder and promoter of functional furniture. In the face of the rise of functional sofa circuit in China, how does NATUZZI respond? Bu Yanlin, Brand Director of NATUZZI: In the face of the rise of the domestic functional sofa market, NATUZZI will not only retain the local Italian cultural gene, but also more deeply and seriously examine the new changes and new needs of the Chinese market, continue to innovate, and clarify the respective operating strategies of the two brands. In terms of product design, it will be more personalized and free, fit the needs of Chinese consumers, and clear the brand's own identity. Home Micro Observation: At present, how is NATUZZI Group developing in the Chinese market? Do you have any experience to share in channel development? Bu Yanlin, NATUZZI Brand Director: At present, NATUZZI Group is in a good state of development in China. This year, Natuzzi Group will have a multi-channel layout, including traditional home stores and new channel cooperation, so as to maintain the vitality of the brand, but also to communicate better with consumers. Home Micro Observation: 2024 has been designated as the "Consumption Promotion Year" by the Ministry of Commerce, and at the same time, the industry is still intensifying, how will NATUZZI Group respond Bu Yanlin, Brand Director of NATUZZI: As a well-known Italian household brand, NATUZZI itself has a strong cultural potential, and its products are also very competitive: While adhering to the original Italian design, NATUZZI has grasped the entire industrial chain to ensure the perfect landing of design and creativity, and its own tannery has also consolidated NATUZZI's market leadership, and at the same time, its insight into the humane care of modern society can also pay more attention to the changes in the needs of a new generation of quality consumers and respond flexibly ----Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.

From March 28 to 31, the 2024 China guangzhou International Furniture Production Equipment and Ingredients Exhibition (CIFM/interzum guangzhou) was successfully concluded in the Guangzhou Pazhou Canton Fair Hall. In the context of China vigorously promoting the construction of a modern industrial system and accelerating the development of new quality productivity, the 2024 exhibition takes "SURPASS Surpass" as the key word, and the exhibition scale, international influence and industry popularity exceed expectations, helping the furniture production and manufacturing industry to stand out The exhibition area was nearly 180,000 square meters, an increase of 24.17% compared with 2019; There were 1,586 exhibitors, an increase of 6.16% over 2019, covering new products, technologies and applications such as furniture and woodworking machinery, software machinery, hardware accessories, software accessories, interior decoration, wood products and panels, adhesives and other new products. The scale of the exhibition reached a new high The exhibition is based on the international, four days of domestic and foreign businessmen gathered, 231 international head brands strong array, to further establish its position as the furniture industry vane and innovation engine. CIFM/interzum guangzhou was held at the same time as China (Guangzhou) International Furniture Fair CIFF Phase II Office Environment and Commercial Space Exhibition, welcoming 215,166 professional visitors from 178 countries and regions, an increase of 30.24% compared with 2019. Among them, the overseas audience increased by 63.60% compared with 2019, reaching a record high. Chen Kaiyuan, chairman of Lanzhi (China), a German woodworking tool brand that has participated in the exhibition for many years, spoke highly of the 2024 exhibition: "The number of visitors and orders (this year's exhibition) exceeded the expected 20% or so, and we are full of hope and confidence in the Chinese market." Yang Yongfeng, president of De Silicon Reynolite, the decorative film head brand, expressed his recognition of the exhibition: "interzum guangzhou is an international furniture material exhibition, very influential, the industry's high-quality enterprises, designers and technical teams will come to participate, we are very satisfied with the exhibition." As the weather vane of the international furniture manufacturing industry, the trend signal presented at the CIFM/interzum guangzhou exhibition site is an important basis for practitioners to grasp the business opportunities in the industry. Zone B 11.1, 12.1, 13.1 three major machinery hall, gather SCM, Paolino Bacci, Biesse Biesse, HOMAG, Leitz Blue, Ruiwei Freud and other international leading enterprises, to create intelligent furniture manufacturing platform, Focus on precision, effectiveness, high quality and other key points of innovation, to provide digital, visual, whole-process solutions. Multi-mode, breakthrough thinking path Area C 14.1, 15.1 International Hall, aggregate hardware accessories, software accessories, interior decoration, wood products and panels, adhesives and other categories of furniture ingredients and accessories, focusing on the innovative application of sustainable materials, functional innovation and upgrading, and provide aesthetic inspiration for home design. A chorus of international brands in the industry, Such as Aydin, Boyteks, Decospan, DewertOkin, DIC, GTA, Henkel, impress, Italiana Ferramenta, LamiGraf, limoss, Munksjo, Rehau, Renolit, Schattdecor, SIGE SPA, SIMALFA®, LINAK, American Hardwood Export Council AHEC, American Softwood Association AMSO, and other high-quality upstream solutions make the International Pavilion a must-visit for furniture manufacturers and designers In addition to the trade show, the diversified activities held at the same time also brought cutting-edge thinking and profound insights to the industry. Whether it is the "Living Creation" VSIL Forum, which focuses on global home design and supply chain, the Boundaryless Design Forum, which discusses international edging technology, or the interzum guangzhou Award, which recognizes high-quality furniture accessories and accessories, all of them are based on thinking about sustainable development, digitalization and innovative material applications. Open up and develop, we will participate in this international event With the continuous evolution of economic globalization, the development of an open and mutually reinforcing domestic and international double cycle has become the direction of China's market economy. CIFM/interzum guangzhou maintains open cooperation with all walks of life and constantly promotes the win-win development of the global furniture manufacturing industry. In 2024, the exhibition will join hands with the European Woodworking Machinery Manufacturers Association (EUMABOIS), the Egyptian Furniture Export Council (EFEC), and the Malaysian Furniture Association (MFC) to link the global furniture industry resources and strive to create an annual international event for the exclusive furniture manufacturing and design industry. In addition, adhering to the purpose of providing high-quality communication platforms and professional services for exhibitors and buyers at home and abroad, 200 business matching meetings were held at the exhibition site. From Appliance Furniture, BSL Furniture, Designcomefirst, Ellesime, Jemaramas Jaya, MT Design, Multi M Group, SAI The purchasing representatives of Solutions, Guxin Home, Muli Muwai, Weifa and other enterprises visited the scene and launched face-to-face business communication with their favorite upstream suppliers. Li Peng, director of high-end custom research and development of Weifa, gave a high degree of affirmation to the event: "This year's on-site pairing negotiation was very smooth, the direction is accurate and high efficiency, and after the negotiation, I also went to the intention booth for further communication and got a good harvest." Thanks for the organizer's professional and careful organization, I hope the exhibition will be better and better! Jiaqi Deng, Creative Director of MT Design, visited interzum guangzhou for the first time and participated in the business matching event. "By attending the exhibition, we can not only learn about new trends and products in the industry, but also expand our business network and find more cooperation opportunities," she said. "The start of the year has been very positive," said Antonio Fincato, regional manager of Italian hardware brand SIGE SPA. As he pointed out, in 2024, CIFM/interzum guangzhou came into the spring, opening up the mutual channels of the global furniture industry chain, and bringing a hopeful start to the year for the furniture industry. ----Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.

In the spring rain into the 135th Canton Fair, listen to the sound of growth in a school of vitality. On this stage of creating miracles, the leading and innovative performance of China's building materials and furniture industry has attracted the attention of global buyers, and China's "Everyone House" is strutting to the world. "Canton Fair, we're too late!" "We live" to lead the new changes in the market, which is one of the themes of this Canton Fair and one of the industry trends. Over the years, China has encouraged and promoted the home industry to achieve upstream and downstream cooperation in the industrial chain and build a "everyone lives" ecosystem, and the new results achieved have been fully reflected in the Canton Fair. "Canton Fair, we're too late!" Only the first morning of the second phase of the Canton Fair, Gold kitchen Cabinet Home Technology Co., Ltd. received four orders of intention, the company's executive president and general manager of overseas business Li Zoujian said with emotion: "It is a pity that we participate in the Canton Fair time is relatively late, failed to apply for the brand booth, otherwise there will definitely be better results!" In 2019, Gold Kitchen Cabinet participated in the Canton Fair for the first time. Five years later, they participated offline again. It is obvious that the continued emergence of "super traffic" of the Canton Fair makes this "new face" of the Canton Fair very satisfied. Coincidentally, Opai Home Furnaces Group Co., Ltd. also came with good news, the first morning of the second phase, they got inquiries from buyers in Russia, Saudi Arabia, India, Southeast Asia and other countries and regions. "We received 10 prospective orders this morning." She Ruifen, manager of the overseas Marketing Department of the company, happily told reporters that there were more buyers who came to the booth to inquire about "everyone's home" at this Canton Fair. "In the past Canton Fair, more than 80% of customers came to purchase single category products, and the number of multi-category buyers concerned about 'everyone's home' was relatively small." However, from last year, customers who came to purchase multiple categories accounted for about 50%, and the turnover increased a lot. It is expected that the results of this Canton Fair will be better." "She said. In the crowded exhibition hall, another subtle sound is equally pleasing. In the "subscription broadcast" wechat group of Yanjialong Home Building Materials Co., LTD., the ding-dong prompt tone keeps coming good news "Congratulations to the project department of Aojie to receive Jin Babun buyers deposit, subscription method: wechat." "Congratulations to the project department Xu An who collected the deposit from Indian customers, and the subscription method: POS machine." ... According to Sun Xiang, director of the project department of the company, the exhibition team was very busy after the development, and even before the development, there were 9 "everyone's home" intention orders "active door-to-door". "The numbers keep growing." Sun added. Canton Fair drive effect is full, enterprises are full of confidence. "We live on a new track with both opportunities and challenges. But we believe that with the help of the Canton Fair, the opportunities will certainly outweigh the challenges." Mr. Li said. "China has the best supply chain!" This Canton Fair is the third time that SYEMOHA, a Pakistani buyer, participated in the offline exhibition, and he plans to purchase "complete sets" of large furniture such as beds and wardrobes. After learning about the supply ability and speed of some exhibitors at the exhibition site, he was very excited and called "China is the best!" "The integration of the 'chain' is behind the 'Everyone House' ecology." She said that in recent years, the regional layout of China's industrial chain and supply chain has been continuously optimized, and the upstream and downstream division of labor has been further strengthened, which gives Chinese enterprises a certain competitive advantage overseas, especially in some countries where the supply chain is not yet perfect. "Behind our stable supply capacity is a stronger and more stable supply chain system." Sun Xiang said that a safe, stable and resilient supply chain is the base for enterprises to face the strategic transformation of "everyone lives". In addition, as an important window for China's foreign trade, the Canton Fair also provides a stable trade channel for the global supply chain platform. "The Canton Fair 'chain' is connected to the world, which makes us more confident in grasping the opportunity of 'Everyone's home' and accelerating internationalization." Sun Xiang said, "We can keep up with the trend again and again, cannot do without more than 40 exhibition experiences that have persisted for more than 20 years." Here, we come face to face with global buyers, get first-hand information, and understand the deepest needs." "With this international platform, we can communicate the latest development of the company to the world and strengthen exchanges with global buyers, which is not an opportunity for the terminal store." As an international event, the Canton Fair can also provide companies with the latest needs of customers in different countries, "which will stimulate further thinking about our own digital transformation," Mr Li said. ----Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.

On the morning of April 22, 2024, Manager Luo Xueying and the Canadian customer came to visit our company, visited the work flow and process manufacturing of the workshop successively, and spoke highly of our work. At the same time, they also visited the exhibition hall and praised the various furniture. We are a collection of furniture design, development, production, sales as one of the large professional furniture manufacturing enterprises. Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. Which is famous for furniture customization, living room sofa, living room leather sofa, leather sofa, etc., can be customized according to your requirements. Canadian customers feel the comfort of the sofa ----Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.

On April 8, at 4:30 a.m. local time in Cuba, Zhu Yuyang, chairman of New Joy Home Technology Co., LTD., got up and went to the Sino-Latin Industrial Park in Havana for an inspection in the morning of the same day. On the other side of the ocean, Wang Banglan, head of overseas business of Chengdu Liweijia Technology Co., LTD., also landed in Singapore to follow up the company's whole-house customized product sales plan... In 2023, from the data point of view, the domestic market demand of Sichuan furniture industry has weakened. Data from the provincial Bureau of Statistics show that in 2023, the retail sales of furniture above quota in the province will reach 10.87 billion yuan, down 11.8% year-on-year. "Go to sea or you're out." This popular slogan is becoming the action of many furniture companies. According to Chengdu Customs data show that in 2023, Sichuan furniture and its parts exports reached 9.807 billion yuan, an increase of 80.4%; From January to February this year, Sichuan furniture and its parts exports reached 2.891 billion yuan, an increase of 92.3%. One drop and one increase, Sichuan furniture companies can rely on the sea to break new ground? Furniture companies to explore the way out "Six months ago, after we decided to export, we did it." Wang Banlan is fluent in English, and she has spent most of the past six months in Singapore meeting clients and catching orders. "Singapore has strong consumption power, and the unit price of customers is 2-3 times that of domestic customers." Wang Wanlan said that the company focuses on the whole house customization, local cooperation landing service team on-site measurement, according to customer needs to design, and then customized production by the Chengdu base, and finally shipped overseas by sea, by local workers are responsible for installation. At present, the company mainly relies on social platforms to gain customers, and has established cooperative relations with more than 20 designer studios in Singapore, less than half a year, sales have reached more than 2 million yuan. Reporter survey found that the province has export business or export intention of furniture enterprises, most of the "Belt and Road" to build countries as the main market. "These countries have a good basis for exchanges with the Chinese market, and Sichuan furniture has obvious advantages in the local market." Zhu Yuyang, for example, had previously visited Uzbekistan and found that the local furniture style was similar to that of the 1990s in China. In the interview, many interviewees said that it is easier for Sichuan enterprises to open up markets in Southeast Asia, Central Asia and Africa than to open up markets in Europe and the United States. "On the one hand, coastal enterprises have been deeply cultivated in developed countries such as Europe and the United States for many years, and in the current environment, the uncertainties encountered in the European and American markets are higher." Guo Yongjun, secretary-general and executive chairman of Sichuan Furniture Manufacturing Association, believes that many Southeast Asian countries can also use RMB settlement, which is fast and helps foreign trade enterprises avoid the risk of exchange rate fluctuations. Why are companies going overseas Mainly related to the shrinking domestic furniture market. "Directly affected by the upstream real estate market, the furniture industry has entered the stock market from the incremental market in the past." According to the feedback of more than 200 member units of the association, the overall output of Sichuan furniture manufacturing enterprises fell by about 20% last year, and the number of furniture manufacturing and supporting enterprises in the province has been reduced from the peak of 15,000 to about 10,000. "The industry as a whole is heavily compromised." In late March, when Zhu Yuyang attended the China Home Expo in Guangzhou, he found that many merchants were on sale. He gave an example, Shenzhen Longgang a leather bed, leather sofa enterprises, 1.8 meters of leather bed, and then with a mattress, bulk supply price as long as 880 yuan, in the past this kind of leather bed, the starting price at the level of four or five thousand yuan. Another big challenge comes from the change of consumption patterns, the domestic furniture market has changed from the finished era of the past to the whole-house customization model, "now many developing countries abroad are still mainly to buy finished furniture, can absorb some domestic production capacity." "Mr. Guo said. In the face of the dilemma of "more than enough people", going out has become an inevitable choice for enterprises. Since April last year, Sichuan Huayao intelligent furniture Technology Co., Ltd. began to export sofa, leisure bed, functional bed and other furniture to South Korea, "these months orders have been stable growth, this year's production has been ranked to the end of May, the first quarter sales exceeded 10 million yuan." Said Yan Liang, the company's head of marketing. Is sailing a good option? Although Sichuan furniture export growth is strong, but a number of industry insiders said that this is mainly affected by the low base, the need to look at the data rationally. Compared with the large province of furniture industry, Sichuan's furniture exports in 2023 are less than 10% of Guangdong and Zhejiang, and it is also an emerging province of furniture exports. The reporter also learned from the Chengdu Customs that the current growth of furniture exports in the province is mainly driven by import and export agents, traders and small and medium-sized furniture enterprises, and the export business of some large furniture manufacturing enterprises in the province is declining. "Small and medium-sized furniture enterprises are not dominant in domestic competition, and pay more attention to developing new channels overseas." And some of the original foreign trade business of large furniture manufacturing enterprises, by the current world economic downturn and the international political environment, with the cost of shipping, imported hardware and other raw materials prices rose, affected the confidence of enterprises to go to sea, more willing to deeply farm the domestic market." Guo Xingwang, secretary-general of Sichuan Furniture Import and Export Chamber of Commerce, said that other provinces have similar situations, for example, in 2023, Zhejiang's furniture and its parts exports reached 112.276 billion yuan, an increase of 1.89%, but Zhejiang's furniture enterprises above scale export delivery value of 44.607 billion yuan, down 14.1%. picture However, the overseas market is still a "big cake" that cannot be ignored, but it is not easy to get this "cake". Consumption power, political risk, business environment, and industrial ecology are all obstacles. "Many Belt and Road co-construction countries, the price of customers is only one-third of the domestic." Guo Yongjun said that as early as seven or eight years ago, a leading company focused on mattresses in the province engaged in furniture stores in Southeast Asia, but due to limited consumer demand, coupled with an immature market environment, it has been fruitless. Industrial ecology will also affect the implementation of the project. "The whole house customization is not a simple finished furniture assembly, but a strong service product, the requirements for comprehensive delivery, service capabilities are very high." Wang Banlan said that even in Singapore, there is a relatively lack of skilled technical workers, affecting the rapid response of services. It is based on these risks that some furniture manufacturing companies prefer to work with agents. "Direct export, need to obtain relevant qualifications, but also set up a special foreign trade department, in the case of small export business, and trading companies cooperation, more cost saving." Sichuan Yadu furniture Co., Ltd. chief technical officer Ji Lei said. How to open a bigger market Sichuan was once one of the three major domestic furniture manufacturing bases, with a total output value of over 100 billion yuan. However, the gap between Sichuan furniture manufacturing industry and Zhejiang and Guangdong is growing, and the annual output value is less than 50 billion yuan. A number of industry insiders suggested that Sichuan enterprises should seize the opportunities in emerging markets and make full efforts on the new track. "Going to sea is a potential growth area, but the rush may only break up." Guo Yongjun believes that we must first have a clear strategy to go to sea, go out to do in-depth research, find out first-hand data, understand the local market demand, consumption power, political environment, form a demand list, and then formulate a plan to go to sea around the characteristics of Sichuan's furniture industry, and guide enterprises to go to sea efficiently. Also rely on the local "circle of friends". "It is more efficient for small and medium-sized enterprises to explore the international market and borrow big ships to go to sea." Zhu Yuyang revealed that the trip to Cuba, a 10-day visit, just by the invitation of the Industrial park in Hangzhou office, now has Zhejiang businessmen in the local investment, with the international experience of mature large enterprises to go, can shorten the process of trial and error. Governments can also provide a platform for policy. "I hope the government can give more policy support and guidance in export qualification certification and reducing logistics costs, and help enterprises expand export channels through the exhibition platform." Wang Banlan said. In addition, under the new development pattern of "double cycle", enterprises must adhere to the "two legs" of domestic trade and export sales. "Furniture is just a need for consumption, and challenges also breed explosive power." Guo Xingwang believes that a few days ago, The State Council issued the "Promote large-scale equipment renewal and consumer goods to replace the old action Plan", which proposed to promote the replacement of home improvement consumer goods, which brings new growth points for furniture enterprises. Enterprises should reduce costs and increase efficiency through "intelligent transformation", improve the cost performance of products, and aim at new tracks such as aging homes and smart homes. Companies already have a taste of the benefits. "Although the entire domestic furniture market has declined to a certain extent, the decoration rate after buying a house has reached 80%-90%, which used to be only about 60%." Ji Lei introduced that in recent years, the company has taken the lead in the whole house customization, aging home, green home and other new tracks, last year the company's turnover increased by about 20%, through the "smart change number turn", the company's labor costs reduced by 20%, product delivery cycle shortened by 30%. ----Guangdong Granya Furniture Manufacturing Co., Ltd. is one of the largest leather soft bed mattress manufacturers in China. The company's service philosophy: customer first, the interests of customers above our own interests. We are famous for custom furniture, including custom leather sofa, custom cloth sofa, custom leather bed, custom cloth bed, etc., can be customized according to your preferences.